LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating
quality jeans and shirts for western men both in and out of the arena. Some of the
best athletes from the rodeo, bull riding and equine performance circles
love Cinch jeans and shirts because of the quality fit and the authentic western look.

Whether fashion basics or premium styles, the designs and reputation of
Cinch Jeans make Cinch Clothing the number one choice for those
who live and breathe the western way of life.