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Founded by Southern California native Jeff Kelley, Sanuk® provides creatively inspired yet distinctively designed flip flops and shoes for the global outdoor community. Taking its name from the Thai word for fun, Sanuk strives to make innovative products that are as much about funk as they are about function.

The brand is best known for its Sidewalk Surfers, often referred to as "Not-A-Shoe", for their patented sandal construction which allows your feet to bend and flex in natural comfort. Sanuk also leads its industry by using innovative materials in its footwear such as yoga mat and indoor-outdoor carpet.