In the 1970’s, Sbicca revolutionized the shoe business when they began producing their “Molded Unit Bottoms” out of polyurethane. This gave Sbicca the competitive advantage of
producing footwear on a light weight, flexible bottom that is fashionable as well as comfortable. In 2010, the Sbicca of California brand was purchased by another family owned business,
Palos Verdes Footwear. This company is owned by the Lovely family and is the parent company of the Volatile, Very Volatile, Volatile Kids, Volatile Handbags, Grazie, and Encanto Footwear brands.