rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it
through out in the field and on the water. One that simply wouldn’t break.
We decided early on that product innovation would come from necessity and firsthand experience — not from market research and data analysis. And we’d never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a
casting platform should never be part of anyone’s fishing trip.
-Roy and Ryan Seiders, co-founders of Yeti